Sherman is a transgender driver and transitioned while she was trucking. MARTIN: She started as a long-haul driver in 1972 after serving in the Vietnam War. My uncles and my father in my early life all drove trucks. RONI HAZEL SHERMAN: I was always interested in driving something from little. He says queer and trans drivers have always been a part of life on the road. But Coffey-Loy's group has several thousand members. MARTIN: There are no official statistics on how many LGBTQ people are in trucking today. There're so many companies that have opened up. They check whether companies support LGBTQ drivers or if their health insurance covers things like trans health care.ĬOFFEY-LOY: Companies is where I see the biggest progress at this point. MARTIN: The nonprofit now screens trucking companies to make sure they're LGBTQ friendly. His organization started as a way to represent truckers who didn't identify as straights but also to show there's money to be made in trucking.īOBBY COFFEY-LOY: It's trying to bridge the gap between the regular LGBTQ community and trucking community, letting them realize that there is drivers out here, that it's a good option for a job and paying for surgeries and whatever, you know, your personal goal is. He's the founder of the LGBTQ+ Truckers Network based in Bowling Green, Ky. HANSEN: So you're seeing a lot of the gay community, and rightly so. For Hansen, it doesn't matter what race, gender or orientation you are, as long as you can get the job done. So trucker recruitment is diversifying to get drivers behind the wheel. The average trucker is 46 years old, amidst a growing shortage of roughly 80,000 drivers. MARTIN: Minorities account for 42% of truck drivers, according to industry data, but 90% are still men. I'm seeing people of color, of different nationalities, a lot of transgenders. I'm seeing more ladies dropping and hooking. Day after day after day, I'm seeing more ladies at the fuel island. HANSEN: I am seeing it in the truck stop. MARTIN: She's raised a family while pulling tractor-trailers across the country and has been around long enough to see important changes in the people who make up the long-haul truck driving community. And, yes, sir, I've been doing it since I was 18 in some form or fashion. IDELLA HANSEN: I'm 73 and fast approaching 74. JACOB MARTIN, BYLINE: Idella Hansen is a long-haul trucker with over 50 years of experience. reports, women and people who are LGBTQ+ are buckling up as the industry works to solve a driver shortage. As Jacob Martin of member station WKYU (ph) in Bowling Green, Ky. here they are, we decided to share them with everyone.The billion-dollar trucking industry is changing and - pun alert here - with it, a shift in who's behind the wheel. Overall, LinkedIn provides a powerful platform for B2B digital agencies to build relationships, increase their reach, and showcase their services.Įveryday we come across this question: What are the industry names and how can i filter them on LinkedIn?" - ok. Here is a complete guide on how you could use the digital marketing funnels to expand your customer base and how sell directly on Amazon with a detailed plan on Amazon listing optimization. This will not only help to increase brand awareness, but also demonstrate the agency’s industry knowledge. Additionally, it is important to actively engage with the community by sharing updates and relevant content. This will help the agency build connections with like-minded professionals and potential clients. Additionally, the company profile should be regularly updated with relevant industry news, announcements, and blog posts.Īnother way to take advantage of LinkedIn is to join relevant industry groups and participate in the conversations. It should also include links to the agency’s website, social media profiles, and other relevant information. This profile should include a brief description of the agency, its services and its client base. The first step in leveraging LinkedIn for a B2B digital agency is to create a comprehensive and informative company profile. Through LinkedIn, agencies can create relationships with potential clients, build their brand awareness and showcase their services in an effective, professional manner. As a professional network, it provides the perfect platform for expanding an agency’s reach. LinkedIn is an invaluable tool for any B2B digital agency.
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